Even after creating a perfect mobile application for your business, it won’t be beneficial until you get more installations from the user end. With more than millions of apps on the competition on the app store, it would be difficult to catch the attention of users. However, with marketing, you can improve the app visibility on the app stores.
ASO Is The Solution:
Just like the SEO, ASO has an algorithm that favors the app, which contains trending keywords and optimizes it accordingly to get it better ranking on the app stores. Other than that, ratings, tags, and screenshots are the factors which affect the app-visibility on the app store. To search for the relevant keywords, you can also make use of ASO tools like Appinions.
Promote App On Social Media:
Nowadays, app owners also promote their apps using social media. In fact, 49% of the installation of mobile-apps comes from social drive only. Most of the social media platforms like Facebook, Instagram, and Twitter offers app install as advertising offers. So by choosing the right platform, you could get more clicks from your audience.
You can also pair up with influencers to promote your app. It seems that fans care about the recommendations of Influencers.
Seek for Rating and Reviews:
Advocacy can also be an important part of your mobile marketing strategy. You should encourage users to give high ratings and reviews for your app. It would surely help you to gain more engagement on your mobile app.
These are some of the mobile marketing hacks using which you can get more installations and engagement for your mobile-app.
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